|oy vey. sad thing is, most people want to like the gap, but sometimes it's just so hard...|
unleashing the worst logo in decades may have been a bad move for gap inc., but it has brought out the best of the internets! in 48 hours, there have been countless press mentions of the debacle (including this one), and now there is a snarky @gaplogo twitter feed, and some smart programmer set up a site to make your very own ugly logo here:
one blog kicked off a competition to create a redesign of the logo redesign, and then gap corporation themselves got in on the action, announcing they would be "crowd-sourcing" a new logo redesign contest, open to all. not exactly a bad PR strategy, we think- making lemonade from an uglyass lemon!
|contest entry- not so bad!|
personally, i'd like gap to return to it's original logo from 1969- it's been long enough that it doesn't look so much dated, as retro cool:
what do you think of the redesign, and resulting storm?