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11 October 2010

it's back!

that was fast! i guess the internets makes everything move with lightening speed.  the new (and hated) gap logo didn't even survive a week. read gap inc's mea culpa here.



11 comments:

Nita {ModVintageLife} said...

oh good. I have always liked this one. I thought the new one was terrible. I even went to their website to see how it looked with the new logo and was shocked at how bad the website looked. It looked like they were selling plumbing supplies instead of clothing.

I'm off to check out the website now.

Ivy Lane said...

yep! and now .. everyone go and shop there!!!! support the brand!!

:)

Raina Cox said...

Tin foil hat time - Perhaps they intentionally rolled out an awful new logo just to drum up interest in a brand that's experiencing sluggish sales.

The Glam Lamb said...

its really amazing how fast that switched!

annporter said...

I didn't like the new logo and wondered if it was just a way for them to get their name in the news.

La Maison Fou said...

So glad to see the blue box back. I spent yesterday taking advantage of 45% off reg & sale merchandise!
L.

Margaret said...

1) Who got canned for the new/old logo?
2) How many bags did they print and have to toss?
3) How manygarment labels are now in the garbage?
4) How many store signs are being taken down/put up this week?
5) How many badges, stationery logos were printed/trashed in this process?
6) How much publicity was generated?
7) Maison21 comments...priceless!

Lisa Borgnes Giramonti said...

You are SO influential it's scary. When does your talk show premiere??! :) xx

jones said...

Amazing, Christian--you have a huge impact! Congratulations on a job well done. Mary

Brillante Home Decor said...

Everything happens so fast that I did not even know GAP had a new logo !!! anyway glad they kept the old one.

Regina said...

YAY! Don't know what they were thinking...